The Challenge
A small, family-run ceramic business was looking for a packaging solution that aligned with their values. They sold handmade mugs, trays, and incense holders through Etsy and a growing direct-to-consumer site. Their products were carefully crafted with natural materials, and their customers were drawn to the simple, low-impact feel of their brand.
But they were still shipping small items in standard plastic-lined bubble mailers.
Nothing was arriving damaged—but the materials didn’t sit right with them. The bubble interior couldn’t be recycled curbside, and a few customers had even reached out asking how to dispose of the packaging. The founders felt like they were making compromises every time they packed an order.
They needed something better—still protective, but fully paper-based, with enough branding to feel intentional.
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Plus Packaging Solution
They reached out to Plus Packaging with a simple request: a padded mailer that wasn’t made of plastic, looked clean, and wouldn’t require them to rework their shipping process.
We walked through the items they were shipping and sent out test mailers to try with their current fulfillment flow. Based on the product types and size range, we recommended a custom paper padded mailer—a fully paper-based solution made with layered interior cushioning to keep fragile items safe.
The team also wanted the outside of the mailer to reflect their aesthetic: simple, calm, natural. We worked with them on a minimalist design that included:
- A black logotype on the front
- A subtle pattern print on the back flap, inspired by one of their ceramic glazes
The print held up well across the rough kraft surface, and the overall mailer had the soft, matte texture they were hoping for—no glossy coating, no synthetic feel.
Click here to learn more about Paper Padded Mailers!
Results and Takeaways
The results were clear right away:
- Customers began mentioning the packaging in reviews, often using words like “thoughtful,” “reusable,” and “eco-friendly”
- The brand was finally able to eliminate all plastic from its standard shipments
- They didn’t have to change a thing about how they packed orders
What made the project work was simple: we took time to understand what they needed, we handled the technical side of sourcing and sizing, and we helped shape a design that felt just like their product—quiet, functional, and well made.
Why Small Brands Trust Plus Packaging to Get It Right
At Plus Packaging, we know small businesses often care the most about their packaging—but don’t always have time to chase down the right options. That’s where we come in. Whether it’s a full material switch, a print detail, or a custom size that just fits better, we help you move fast and stay true to your brand.
Let’s solve your next packaging challenge — together.
📦 Get a custom quote in 48 hours
📅 Speak directly with our packaging team
🔁 Work with a partner who’s here for every detail
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