Consistent Branding in Custom Coffee Packaging: From Boxes to Cups

A growing organic coffee roaster was known for thoughtful sourcing, eco-friendly values, and a seasonal approach to blends. The team operated a flagship café, ran a direct-to-consumer web shop, and shipped monthly coffee subscriptions. But behind the scenes, their packaging told a different story.

With every product—from beans to to-go drinks to subscription boxes—they faced a challenge:

• Coffee bags came from one supplier, takeaway cups from another, and mailer boxes from a third. The result? Mismatched colors, logos, and materials.
• Most packaging suppliers required high minimum orders—impossible for a brand that introduced new blends every season and couldn’t over-commit to big runs.
• The roaster’s values clashed with reality: they sold organic, “planet-first” beans, but still relied on plastic-lined cups and plain, unbranded mailers.

The brand knew packaging could be part of the experience, but only if everything worked together and supported their sustainability story.

The roaster came to Plus Packaging looking for packaging that felt consistent, sustainable, and flexible—without being locked into massive print runs.

Custom Coffee Bags with a Signature Look

We produced a split run of coffee bags:

• Some in natural kraft with deep green and black print for single-origin beans
• Some in deep green stock with black print for limited-edition blends
  All bags were food-safe, offered at a low minimum order quantity, and had a soft matte finish to match the roaster’s tactile, down-to-earth vibe.

Matching Cups and Kraft Sleeves

For the café, we delivered custom coffee cups that carried the brand’s look straight from the shelf to the counter. The coffee cup sleeves? Simple, kraft, with a small black logo—nothing glossy, nothing loud, just what the roaster wanted.

Branded Mailer Boxes for Deliveries

For online orders and the subscription club, we sized a custom mailer box to fit two 12-oz bags and a tasting card. Kraft outside, deep green print, with a hidden inside message for an extra branded moment on arrival.

Full-Service Approach

Because low minimums and fast turnarounds were essential, we proofed every item quickly, sent photo samples, and kept the roaster updated on every stage. Ink matching across kraft, deep green, and corrugate made sure the colors stayed unified.

Just three months after launch, the difference was clear:

• Repeat orders were up 18% on the web store—customers often mentioned how “everything finally matches,” and “packaging looks great together now.”
• More user-generated content: customers started posting photos that showed the whole packaging suite—bags, cups, and boxes all in frame.
• Operational headaches disappeared: one vendor, one delivery, no more surplus stock or juggling specs across three companies.

The team got a consistent look that carried their brand message from shelf, to cup, to mailbox—without compromising on values or flexibility.

At Plus Packaging, we understand that for small-batch roasters, packaging isn’t just about protection—it’s about bringing the whole brand to life, no matter the order size or channel. From custom ink matching to flexible run sizes, we make it easy for you to keep your message clear and your operations simple.Let’s solve your next packaging challenge—together.

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