Cooler Totes: How an Event Planning Company Met a Tight Deadline with Style

A full-service meeting management and event planning company approached us with a time-sensitive project. Known for their expertise in organizing high-quality events, the client was preparing for a large-scale event sponsored by a beverage company. They needed a customized giveaway item that aligned with the event theme, would be practical for attendees, and could be produced within an exceptionally tight two-week deadline.

The client’s requirements presented three key challenges:

• Theme Alignment: The giveaway item had to tie seamlessly into the beverage sponsorship theme while showcasing the sponsor’s branding.
• Functionality: The item needed to provide immediate value to event attendees and offer long-term usability for continued brand exposure.
• Short Turnaround: The entire process, from concept to delivery, had to be completed in just two weeks, leaving no room for delays or errors.

Click here to learn more about Packaging Engineering service at Plus Packaging!

To address these challenges, we recommended an insulated cooler tote, an ideal combination of functionality and branding opportunity.

An insulated cooler tote is a versatile, reusable bag designed to keep items, such as beverages or food, at a cool temperature for extended periods. Made with insulating materials and often featuring a durable exterior, cooler totes are ideal for picnics, outdoor events, and everyday use. Their practical design combines functionality with portability, making them a popular choice for promotional giveaways. In this case, the cooler tote offered a dual benefit: it aligned with the beverage sponsor’s theme by helping attendees keep their drinks cold during the event, and it provided a reusable item that extended the sponsor’s brand visibility beyond the event itself.

We ensured the project was executed smoothly and on schedule, supporting the client every step along the way—that being the essence of our Packaging Engineering service. Our process included:

• Consultation: We collaborated with the client to understand their needs, event theme, and branding requirements, recommending a product that aligned perfectly with the sponsor’s goals.
• Customization: We designed the cooler totes with the sponsor’s logo and selected a shade of navy blue to match their branding, ensuring the final product was both functional and visually appealing.
• Visual Prototyping: A digital mockup was created and approved within days to confirm the design before moving into production.

The execution involved precise coordination and attention to detail:

• Streamlined Production: We partnered with trusted suppliers to ensure high-quality manufacturing within the constraints of the tight timeline.
• Rapid Delivery: We coordinated efficient logistics to package, and deliver the totes well before the event deadline.
• Dedicated Support: A single point of contact managed the entire process, providing real-time updates to the client and ensuring all deadlines were met.

Click here to learn more about Custom Retail Bags!

At Plus Packaging we understand and meet specific client needs, providing tailored solutions that not only resolve challenges but also amplify brand identity and ensure the best possible value even for the most demanding brands and circumstances, including fully custom retail bags.

Ready to make a difference with your packaging? Connect with Plus Packaging now and let us help you craft a packaging strategy that’s not just good for your brand, but great for the planet too. Your journey towards sustainability starts here—reach out today!