Introduction
Body by Love is a brand with a mission to reimagine the women’s bath experience with size-inclusive premium merchandise. One of their standout products is their luxurious XLarge bath towel. Given its unique size and weight, Body by Love had faced significant challenges in finding suitable packaging that could securely contain these towels during shipping.
Challenge
The standard packaging options available to Body by Love were insufficient for their needs. Their plus-sized bath towels, due to their dimensions and bulk (35″ x 72″ and 700 GSM), posed a significant risk of causing ordinary mailers to pop open during transit. This not only jeopardized the integrity of the products but also threatened to negatively impact customer satisfaction and increase return rates. Body by Love needed a solution that would ensure the safe delivery of their products without resorting to overly large, expensive packaging.
Solution
Plus Packaging recommended a custom poly mailing bag, specifically tailored to meet the unique challenges faced by Body by Love’s XL towels. The key to this solution was the use of a stronger adhesive on the lip of the mailer—Plus Packaging’s Hot Melt Glue (RED). This adhesive is known for its aggressive hold, significantly reducing the risk of the mailers popping open during transit, typically used for cash management and security.
While this choice of adhesive did slightly increase the cost of the packaging, it provided a critical benefit: it allowed Body by Love to continue using a smaller, more cost-effective poly mailer, rather than moving to a larger and more expensive packaging option. This strategic decision not only maintained the integrity of the packaging but also helped control overall shipping costs.
Implementation
The transition to the new poly mailers was handled seamlessly. Plus Packaging worked closely with Body by Love to design, test, and implement the new packaging solution. The custom poly mailers were rigorously tested to ensure they could withstand the demands of shipping heavy towels without compromising on security. The result was a custom solution that integrated smoothly into Body by Love’s existing logistics, ensuring minimal disruption to their operations.
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Results
The introduction of the custom poly mailing bags delivered outstanding results. The new packaging significantly improved the security of Body by Love’s products during transit, with no reported cases of bags popping open or product damage.
Moreover, by avoiding the need to shift to a larger mailer, Body by Love achieved considerable cost savings, both in terms of packaging materials and shipping expenses. The solution proved to be a perfect balance between maintaining product integrity and cost efficiency, aligning perfectly with Body by Love’s goals.
Conclusion
The collaboration between Body by Love and Plus Packaging demonstrates the power of customized packaging solutions tailored to specific product needs. By addressing the challenge of securely shipping oversized bath towels, Plus Packaging provided a targeted solution that improved product safety during transit and reduced overall costs. This case highlights the importance of understanding unique client requirements and applying industry expertise to create effective, cost-efficient packaging strategies.
Plus Packaging: Your Brand, Our Expertise
At Plus Packaging we understand and meet specific client needs, providing tailored solutions that not only resolve challenges but also amplify brand identity and ensure the best possible value even for the most demanding brands and circumstances, including fully custom poly mailing bags.
Ready to make a difference with your packaging? Connect with Plus Packaging now and let us help you craft a packaging strategy that’s not just good for your brand, but great for the planet too. Your journey towards sustainability starts here — reach out today!